With its increased usage, social media has become a powerful and dynamic marketing tool in the 21st century, and should be included in every plastic surgeon’s arsenal of marketing methods.
The obvious answer is because your patients are there. A large majority of potential patients are active on social media sites. Now patients are increasingly using the internet to find the right procedure and to look for second opinions from peers and friends in choosing a cosmetic surgeon or an accredited practice and they make decisions based on what they read online. The changing marketing landscape is bound to affect cosmetic surgery practices as much as it affects other businesses and professional establishments. Cosmetic surgery practices simply cannot afford to ignore their growing importance.
Advantages of Active Social Media Participation for Cosmetic Surgeons
Physicians who fail to use social media in their practices run the risk of falling behind patients’ growing demands for digital communication and allowing negative reviews to define their reputation, say a new research paper by HP Social Media Solutions, a digital consulting firm.
By investing time and resources in creating an active social presence, cosmetic surgery practices can:
- Reach out to a greater number of potential patients
- Establish their credibility within their area of expertise
- Enhance personal image
- Achieve faster results at less cost
Half of U.S. Plastic Surgeons Use Social Media – Reports ASPS
According to a survey by the American Society of Plastic Surgeons (ASPS), half of U.S plastic surgeons use Facebook, Twitter and other social media platforms to connect with patients. The researchers sent an anonymous survey to more than 5,000 ASPS Member Surgeons. Highlights include:
- When asked the reasons for using these tools, most surgeons responded that incorporating social media into their medical practices was inevitable. About half said that social media was an effective marketing tool and a useful forum for patient education.
- One-third of responding surgeons were convinced that social media positively impacted their practice.
- Roughly half believed that engaging in social media led to increased patient referrals and positive feedback.
Facebook was considered as their primary social media tool followed by LinkedIn, Twitter, and YouTube.
Highlights of Sources & Interactions Study
- 48% of doctors say they currently use a professional social network (Medscape Physician Connect, QuantiaMD, and Sermo).
- 39% of physicians in this study use medical association/society social networks for professional purposes.
- 30% (one-third) of physicians in this study use consumer social networks (e.g., Facebook, LinkedIn, and Twitter) for professional purposes
All these findings show that social media marketing should be included in every plastic surgeon’s arsenal of marketing methods.
Social Media Tips for Connecting Potential Patients to Your Practice
Social media can make you a better plastic surgeon. Here are certain tips to follow:
- Understand your target audience and what sort of content material they wish to see.
- Build up awareness of your practice website.
- Post informative blogs. Users always rely on trustworthy information especially with their concerned procedures.
- Each social network site has its own variations and discovering the thing that makes them distinct can help you use each one correctly.
- Keep your patients informed of the latest innovations in the plastic surgery industry.